How Can You Optimize Your Web Business?

To create a successful web business, you have to consider optimization. Having an optimized web store or website may seem basic, but it is really important. If your site is poorly optimized, customers may experience slow loadings times, navigate to broken links, or may not even be able to find your site in the first place!

Luckily, there is a host of simple steps you can take to optimize your content and website. This is something you should tackle ASAP and will take minimal time and investment. Once your web business is optimized, you can then concentrate on marketing and boosting exposure etc.

Optimize images and reduce their size

One of the simplest things you can do is to optimize images used in your web content. If you have a lot of large images used in your content, page loading times could be slow. Slow loading times is bad for custom – customers will simply get bored and could even close your site if they have to wait too long.

You can find online tools that can identify images that need optimizing. As a rule of thumb, however, any images on your site (unless it is necessary) should be less than 100kg in size. You can compress images or change their size using free tools like GIMP, or even Microsoft Paint.

Remove any broken links or pages

Periodically, it is important to check your site or eCommerce store for broken links. This should include broken links to external sites, and internal links on your website. You should also check for any media files like images that are corrupted.

There is a range of automated tools you can use to check for broken links. This is important for two reasons. Firstly, it will improve your customer’s experience when using your content. If they frequently encounter broken links they will become irritated. Also, it will help improve your basic SEO.

Incorporate consistent branding into your digital media

Branding is an essential tool in optimizing your business image. There is a host of free tools like LogoCreator, Canva, and Adobe Spark that you can use to create consistent branding.

Branding items should include a company logo, color schemes, fonts, and the language you use. Ensuring your branding is consistent will help customers identify with your business easier.

Utilize basic SEO practices in your web content

SEO is Search Engine Optimization. It is the process by which you improve your content to make it more visible and attractive to search engines like Google. Having excellent SEO is a great way to boost rankings for important keyphrases relating to your business.

You can take simple steps to improve basic SEO. These include adding META titles and descriptions, adding image ALT tags with keywords, and ensuring your web content has headings and titles that reflect your desired keywords.

Ensure you use a reputable hosting service

Finally, you need a reliable web hosting service. Your website and online store will be hosted on a third-party web server. This is how customers access your site and products. If the web hosting provider is unreliable, this could mean access issues, and customers having a poor experience when using your site. Ideally, the hosting provider should have a high uptime percentage, and fast download/upload speeds.

These are five simple ways you can optimize your web business. Also, these are all things that you can do yourself without hiring specialists. If you have basic computer knowledge and know how to use simple graphics programs, you can make a huge difference to your web business and ensure it is optimized.